작가노트
식물을 통한 ‘무상’
식물을 왜 좋아하게 되었나 묻는다면 ‘꽃이 예뻐서.. 자연이 좋아서’가 대부분이지만 나는 꽃과 식물을 하다 보면 아무 생각이 안 들어서이다.
‘무상’ 가장 적합한 단어이다. 생각이 많은 성격이라 꽃을 만들고 식물을 관리하다 보면 온전히 무언가에 집중할 수 있어 빠져들게 된 것 같다.
식물에게서 삶의 자세를 배우다.
식물을 기르면 삶의 자세를 배우게 된다. 지나친 관심이 과습을 부르는 것부터, 때에 맞춰 분갈이를 하는 일의 중요성까지 깨닫게 된다. 제때 분갈이를 한 식물은 쑥쑥 자라난다. 또 한 그루의 나무는 태풍과 가뭄에 취약하지만, 군락을 이룬 나무는 서로 물을 나누고 뿌리를 얽으며 꿋꿋하게 살아간다. 햇빛, 바람, 땅, 나무는 모두 저마다 존재 가치를 발휘하며 어우러져 살아간다, 어쩌면 자연은 우리에게 어떻게 살아가야 하는지 답을 제시하고 있다고 생각한다.
가상공간속의 식물
우리는 지금 ChatGPT 시대에 살아가며 인공지능과 공존하는 시대를 경험하고 있다. 이러한 시대적 흐름 속에서 디지털플라워는 디지털과 아날로그가 융합된 형태로 탄생하게 되었다. 현실의 아름다운 꽃들이 디지털 공간에서 새로운 삶을 누릴 수 있도록 그들의 움직임과 아름다움을 가상공간에 재현하고자 한다.
Floral Creator
Chang Seo Won

BIRTH 1991
Born in Seoul, Korea.
Currently living and working in Seoul, Korea.
WORK EXPERIENCE
2022 Albero1987 Floral Creator, 3D Flower, Garden designer, Flower, Wedding, Gardening, VIP event, Seoul, Korea
2021 Albero1987 Floral Creator, 3D Flower, Garden designer, Flower, Wedding, Gardening, VIP event, Seoul, Korea
2020 Lush, Digital Marketing / Sales assistant, Dublin, Ireland
2019 Gardener, Gardening, Landscape, Dublin, Ireland
2018 Assistant manager, international trading team(loreal, Kiehls, wonderbeauty, Sephora, Pixi), Seoul, Korea
Responsible for tracking and monitoring of exported cosmetics products, Seoul, Korea
Ensured products are well-maintained, properly stored and delivered to customers, Seoul, Korea
Scheduled and coordinated for export, Seoul, Korea
Sub Floral / Garden designer, Seoul, Korea
Flower / Wedding / Gardening / VIP event, Seoul, Korea
2017 Innofeel Architecture Design, Assistant manager, marketing team, Seoul, Korea
Assistant manager, denmark furniture team.(Brdr, Snekergarden, Bent hansen, Gatama), Seoul, Korea
Technical support with displaying furniture, Seoul, Korea
Floral designer/ Garden designer, Seoul, Korea
Flower / Wedding / Gardening / VIP event, Seoul, Korea
2016 Floral designer / Garden designer, Seoul, Korea
Flower / Wedding / Gardening / VIP event, Seoul, Korea
Korea Testing & Research Institute (KTR), Assistant researcher, planning & coordination team, Gwacheon, Korea
2015 Korea Testing & Research Institute (KTR), Assistant researcher, planning & coordination team, Gwacheon, Korea
COMMERCIAL PROJECT
2023 LG,IMPRINTU,KOREA
2022 SNIP, GYEONGGIDO, KOREA
2021 CHAUMET, ROOM2243 COLLABORATION, SHILLAHOTEL, SEOUL, KOREA
THEBOOKCOMPANY, SEOUL, KOREA
PETTOROOM, SEOUL, KOREA
WOOOM, SEOUL, KOREA
WOORIPLANT, SEOUL, KOREA
TACTICALIST, SEOUL, KOREA
GARDENPROJECT, SEOUL, KOREA
ACROSEOULFOREST, SEOUL, KOREA
2020 LUSH, DUBLIN, IRELAND
INTERVIEW
2023
Maison
2022
Luxury magazine
Monthlyphoto magazine
Hyundaicard-dive magazine
EXHIBITONS
2024 CITY OF GAIA,Asia Culture Center,Gwangju,Korea
2023 STILL LIFE still lives,Koohouse museum,Seoul, Korea
Urbanbreak, Seoul,Korea
Gangnam design week,Masion,Seoul,Korea
Cycles of Digital Blosssoms,Seoul,Korea
2022 Gangnam-gu (Seoul) Public Media Art, Seoul, Korea
Jeeeun Park x Seowon Chang <Over the fence>, 2GIL29 GALLERY, Seoul, Korea
Paik Nam June Hommage,ARTSQUARE,Seoul,Korea
Artist X ICON, DESIGNHOUSE GALLERY,Seoul,Korea
LG OLED mediaart1, DDP,Seoul,Korea
LG OLED mediaart2, DDP,Seoul,Korea
ONLINE EXHIBITONS
2021 Breaking stereotypes (Metaverse, Abyss, Space, IOT)
AWARDS
2022 Won the 1st Winner in Gangnam-gu (Seoul) Media Art Contents (Video) Contest
2021 Prize Winner / Medical Device Standard Technical Committee Consortium
2020 Best Practice in Measurement Award Winner / Ministry of Trade, Industry and Energy (MOTIE/KATS)
Best Policy Contest Award Winner / Korea Health Industry Development Institute (KHIDI)
Best Practice in Forestry Award Winner / Korea Forestry Promotion Institute (KOFPI)
Deregulation Contest Award Winner / Ministry of Food and Drug Safety (MFDS)
CERTIFICATES
Florist Regular Course 13 works
Florist intermediate Course 25 works
Florist improvement Course 13 works
SKILL
Proficient in Microsoft Office programs, Adobe Photoshop & Illustrator & Indesign & Aftereffects & lightroom, Autocad, 3dmax, Finalcut, Coding, Trace, Cinema 4d, Octane, X-particle , Figma, Completion of ISO 9001 Lead auditor course























